Meet Little Y — Dayuan’s New Brand IP
Meet Little Y — Dayuan’s New Brand IP
Aug 11, 2025
Some time ago, Dayuan officially introduced to the public a brand-new IP image — Little Y. With his round face, bright eyes, and endearing charm, he quickly captured the hearts of many. Yet, despite his growing popularity, few people know his story. Today, we’ll take you behind the scenes to uncover the untold side of Little Y — his origin, transformation, and the meaning he carries for Dayuan.
From Little Yellow Eagle to Little Y
Little Y’s origin dates back to the year 2000, when he first appeared as a pure-colored “little yellow eagle” with a few tufts of unruly feathers and a naturally honest, down-to-earth aura. Just like the saying “people change over time,” we believed that even a 34-year-old “gentleman” could embrace change, catch up with the spirit of the times, and reinvent himself for a new era. His transformation is not merely about appearance — it’s about reflecting Dayuan’s openness to progress, its ability to adapt, and its constant pursuit of excellence.
Little Y’s origin dates back to the year 2000, when he first appeared as a pure-colored “little yellow eagle” with a few tufts of unruly feathers and a naturally honest, down-to-earth aura. Just like the saying “people change over time,” we believed that even a 34-year-old “gentleman” could embrace change, catch up with the spirit of the times, and reinvent himself for a new era. His transformation is not merely about appearance — it’s about reflecting Dayuan’s openness to progress, its ability to adapt, and its constant pursuit of excellence.
The Spirit of the Eagle Lives On
Though Little Y’s look has been refreshed, he still proudly carries the essence of the eagle — the fastest and highest-flying raptor, fearless in the face of storms. The eagle stands for authority, courage, flight, strength, speed, and freedom. These qualities perfectly mirror Dayuan’s own character: brave, proactive, and relentless in the pursuit of new heights. In Little Y, we see a living symbol of the determination to rise above challenges, just as Dayuan has done in its decades of innovation and service.
Though Little Y’s look has been refreshed, he still proudly carries the essence of the eagle — the fastest and highest-flying raptor, fearless in the face of storms. The eagle stands for authority, courage, flight, strength, speed, and freedom. These qualities perfectly mirror Dayuan’s own character: brave, proactive, and relentless in the pursuit of new heights. In Little Y, we see a living symbol of the determination to rise above challenges, just as Dayuan has done in its decades of innovation and service.
A Modern Face with a Distinct Personality
Today, Little Y is more than just a mascot — he’s a “tech-savvy expert” with a bright, lively personality, genuine reliability, and a fearless drive to break away from tradition. Visually, his design captures novelty, modernity, and energy, infusing the brand with a youthful vibrance that resonates with audiences who value both quality of life and the spirit of innovation. His journey from the humble little yellow eagle to today’s dynamic Little Y reflects Dayuan’s own evolution — always moving forward, always improving, and never giving up.
Today, Little Y is more than just a mascot — he’s a “tech-savvy expert” with a bright, lively personality, genuine reliability, and a fearless drive to break away from tradition. Visually, his design captures novelty, modernity, and energy, infusing the brand with a youthful vibrance that resonates with audiences who value both quality of life and the spirit of innovation. His journey from the humble little yellow eagle to today’s dynamic Little Y reflects Dayuan’s own evolution — always moving forward, always improving, and never giving up.
roduction to Yzai's "Division Y"
R&D Center "Division Y"
Functional Team "Division Y"
Strongly creative and inquisitive, he particularly enjoys challenging research and solving problems through logical analysis. Innovation is how he expresses his true value, and his vision is to "become the most professional water pump manufacturer."
Extremely enthusiastic, energetic, and resourceful. He quickly finds solutions to any problem and is always ready to help anyone facing a challenge. "Serving every customer with attentive care and ensuring customer satisfaction" is his principle.
Functional Team "Division Y"
Warehouse Center "Division Y"
He possesses excellent physical fitness and endurance, strong hands-on skills, meticulous workmanship, and a strong sense of responsibility. His commitment to "dedicatedly building pumps" allows him to complete every task with dedication.
He is enthusiastic, cheerful, and driven to take action. He is meticulous and patient in his work, incorporating his entrepreneurial spirit of "never giving up and striving for progress" into both his work and his personal life.
Cooking "Point Y"
Sports "Point Y"
Positive, passionate about life, and full of energy, I enjoy cooking delicious meals in my free time to reward my tired body. I know how to not let the mundane drown out the romance and passion of life.
Confident, sunny, and energetic, I firmly believe that life lies in movement. I always know that my mind determines how far I can run, and my body determines how fast I can run.
Little Y Universe
Little Y is an empowering IP that unites Dayuan’s brand, market vision, culture, and future development into one vivid image. He reflects our steadfast commitment to “Wholeheartedly Making Better Pumps,” embodies our core values of integrity, pragmatism, collaboration, and innovation, and interprets our corporate vision: “Innovative technology, world-class quality, and becoming the most professional pump manufacturer.” Most importantly, Little Y serves as a bridge, bringing Dayuan closer to the world and fostering direct, genuine connections.
Looking ahead, Dayuan will bring Little Y into an ever-wider range of applications and scenarios — and we look forward to meeting more wonderful moments together with you.
Looking ahead, Dayuan will bring Little Y into an ever-wider range of applications and scenarios — and we look forward to meeting more wonderful moments together with you.
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